Business Ethnographer, Scientpreneur, and Bestselling Author
My latest research, “MECCDAL Business Education Model: Rethinking Business Education in the 21st Century” is now available online!
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Dr. Batat is known as the Michael Jordan of the Human-Centric Experience Design.
My philosophy: "when life gives you lemons, make a lemon meringue tart!" Meaning in the face of adversity and with limited resources, you become creative and even an enduring performer with a big HEART.
If you are reading this intro of me, this means you are either aware that I do exist or you are curious and want to know more about me, the odd scientpreneur. Well, as a business ethnographer and the Founder of the Human-Centric Business Mindset, I spend my time watching people, consumers, and organizations everywhere, in restaurants, airports, companies, and even in restrooms; yes, this one was kind of tough, but I survived. I do all this to decode the “hidden obvious” behind the WHY of humankind’s acts and behaviors, even the most paradoxical. To put it simply, I used to see myself as the “outsider underdog” scientpreneur whose mission is to bridge the gap between business and academia, making access to multiple industries to fun and cutting-edge scientific knowledge possible, and, above all, it’s just never boring... and; yes, BTW call me Dr. Batat, as stated by Adam Grant, I’m quoting here: “Women with doctorates should be called Dr.”
The most successful way to design a compelling experience is first to live a bad one. It’s born out of frustration.
A guide to designing compelling and profitable human-centric experiences
Get your monthly experiential dose of insights on experience design, experiential marketing, and the tools to create human-centric experiences. Join 87k+ subscribers to the "All About Experience." Each month, you'll receive the only experiential newsletter you don't read; instead, you live!
In this experiential newsletter, you'll get new ideas, cutting-edge knowledge, scientific evidence, and cases on the art of designing human-centric experiences based on my research and consulting work with companies across various sectors: luxury, tourism and hospitality, digital, transport, art, healthcare, education, consumer goods, big pharma, gastronomy, etc.
People don’t come back because your product is great. They come back because you made them feel great about themselves.
Customized, visionary, and empathic
Transformative learning experience
Bridging science, business, and society
Dr. Batat and her work have been featured in American and international media outlets.
Dr. Batat's Speaker Preview (English & French)
For more videos, visit Dr. Batat’s YouTube Channel.
Dr. Batat has delivered keynote talks and consulting to global audiences including...
To inquire about speaking engagements, please email Dr. Batat's agent. For media inquiries related to Dr. Batat’s books, please get in touch with us here.
David C. Chief Marketing Officer, B2B, NYC
“Dr. Batat is a compelling speaker who inspires audiences, elevates their spirit, and helps them develop their critical thinking. Dr. Batat’s message about human-centric experience design is essential in today’s changing market and corporate environment. She is an international authority in the field of human experience design. Besides, Dr. Batat’s delivery was outstanding, energetic, and impactful while combining humor and empathy. Your next conference, meeting, or coaching events would be better with Dr. Batat; she is so good at connecting with different audiences, who will be left feeling enthusiastic and elevated. Because she is a bilingual French-English speaker, it was great having her for our French speaking audiences in Paris. Her talks delivered in French and American English consistently receive standing ovations. Thank you for inspiring us.”
Rachel B. CEO, Big Pharma, London
“After Dr. Batat spoke about phygital experience strategies with our teams from different departments, we noticed that people from marketing, HR, IT, communication, and sales were discussing the implementation process of the scientific and highly practical models she introduced during a large corporate workshop we held that day. As the founder of the phygital ecosystem, we were very excited and honored to have Dr. Batat interact with our teams. The feedback for her workshop and talk was exceptional. We invited her back as executive coach and consultant to help us develop and implement human-centric experience strategies.”
Antoine D. Chief Operating Officer, Luxury, Paris
“Dr. Batat has been a speaker and coach at our corporate international events, workshops, and conventions for the last 6 years. Our teams from different departments are always vigorously engaged throughout her sessions because of her outstanding speaking approach and her interactive delivery style illustrated by many of her scientific research and numerous real case studies she conducted as part of her consulting activities in the luxury sector, digital, B2B, etc. Beyond the fact that Dr. Batat is an outstanding scientist, she REALLY knows how business works, being herself an entrepreneur. Her talks are inspiring and fun, providing concrete and helpful tools. After her workshops and talks we engaged in consulting collaborations with Dr. Batat. I highly recommend her for keynote speaking, consulting, and coaching your teams.”
