Selected academic articles published in top-tier scientific journals

The Phygital Research Paradigm: Philosophical Foundations for Examining Consumer Experiences and Behaviors in Hybrid Physical-Digital Realms - Qualitative Market Research - 2024​

Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design - Journal of Macromarketing - 2024

Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste - Journal of Retailing and Consumer Services - 2024

Is marketing a victim of its own success? A restoration process to unlock marketing’s power for creativity, competitiveness, and well-being - Journal of Macromarketing - 2023

The extended reality technologies (ERT) framework for designing customer and service experiences in phygital settings: A service research Agenda - Journal of Service Management - 2023

The pursuit of luxury or luxuries? A framework of the past, present, and future of luxury research - Consumption, Markets, and Culture - 2023

Experiential research as a methodological framework for studying consumer behaviors in phygital settings - Qualitative Market Research - 2023

Transformative luxury research: An agenda to advance luxury for well-being - Journal of Macromarketing - 2022

Why is the traditional marketing mix dead? Towards the “experiential marketing mix” (7E), a strategic framework for business experience design in the phygital age - Journal of Strategic Marketing - 2022

The employee experience (EMX) framework for well-being: An agenda for the future - Employee Relations - 2022

Luxury service brand extensions and their spillover effects on customers' evaluations of luxury gastronomy foodservice: The case of Michelin-starred restaurants - Hospitality & Society - 2022 

Extended Reality Technologies (ERT) and customer experience: Framework and research agenda in service research - Journal of Service Management - 2022

Why is the traditional marketing mix dead? Towards the "experiential marketing mix" (7E), a strategic framework for business experience design in the phygital age - Journal of Strategic Marketing - 2022

A holistic conceptualization of luxury: A research agenda - Consumption, Markets, and Culture - 2022 (coming soon)

Transformative Luxury Research (TLR): An agenda to advance luxury for well-Being - Journal of Macromarketing - 2022

What does phygital really mean? A conceptual introduction to the phygital customer experience (PH-CX) framework - Journal of Strategic Marketing - 2022

Systemic Ethical Food Experience design to prevent unintended consequences - Journal of Service Research - 2022

How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the pandemic crisis - Journal of Service Management - 2021

Forms and effects of 'distancing' on consumer behaviors and business practices: Towards coping strategies and new consumption trends in a pandemic context - Journal of Marketing Management - 2021

How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of "Le Petit Chef" on customers' dining experience - Technological Forecasting and Social Change - 2021

Consumers' perceptions of food ethics in luxury dining - Journal of Service Marketing - 2021

A phenomenological exploration into sustainability in the foodservice industry in the MEA region - Journal of Service Marketing - 2021 

Designing food experiences for well-being: A framework advancing design thinking research from a customer experience perspective - European Journal of Marketing - 2021

Unveiling (in)vulnerability in an adolescent's consumption subculture: A framework to understand adolescents' experienced (in)vulnerability and ethical implications - Journal of Business Ethics - 2021

The role of luxury gastronomy in food tourism: An ethnographic study of Michelin-Starred restaurants in France -  International Journal of Tourism Research - 2021

Produits de terroir versus produits locaux : Une perception différenciée selon deux cultures alimentaires française et québécoise - Recherche en Science de Gestion - 2021

Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs' motivations - Journal of Retailing and Consumer Services - 2020

The healthy bugs appetite: Factors affecting entomophagy adoption in Western food cultures - Journal of Consumer Marketing - 2020

How can art museums develop new business opportunities? Exploring young visitors' experience - Young Consumers - 2020

How can the art of living (art de vivre) make the French luxury industry unique and competitive? - Marché & Organisations - 2020

The experiential pleasure of food: A savoring journey to food well-being - Journal of Business Research - 2019

Eating for pleasure: An introduction of the healthy food experience pyramid - Qualitative Market Research: An International Journal - 2019

Transforming luxury brand experiences through artification: A marketing and consumer research perspective -  Marché & Organisations - 2019

Alternative Food Consumption (AFC): Idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers - Journal of Marketing Management - 2017

Harnessing the power of religion: Broadening sustainability research and practice in the advancement of ecology - Journal of Macromarketing - 2017

From tourism destination to mundane consumption of place: An Asian introspection of France - Consumer Behavior in Tourism and Hospitality Research - 2017

New paths in researching "alternative" consumption and well-being in marketing: Alternative food consumption - Marketing Theory - 2016

Changing places and identity construction: Subjective introspection into researcher's personal destination experiences - International Journal of Culture, Tourism and Hospitality Research - 2015

How do adolescents define their own competencies in the consumption field? A portrait approach - Recherche et Applications en Marketing (English Edition) - 2014

Rethinking religion in the context of ethnicity and wellbeing - Marketing Theory - 2014

Consumer ethnicity three decades after: A TCR agenda - Journal of Marketing Management - 2014

Towards 2.0 systems thinking: A cross-cultural study of sustainable tourism ads - Keybernetes - 2014

Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions - Journal of Business Research - 2013

Youth and risky consumption: Moving toward a transformative approach - Journal of Research for Consumers - 2011

An overview of postmodern research in the consumer behaviour field: towards the "new consumer" paradigm - Advances in Consumer Research - 2011

How competent are consumers? The case of the energy sector in France - International Journal of Consumer Studies - 2011

Crossed glances on the perception of consumer competencies within the energy sector: The case of a French energy supplier - Advances in Consumer Research - 2011

Building consumption skills through teenage empowerment: A powerful and invisible determinant of customer relationships - Advances in Consumer Research - 2009

Exploring adolescent development skills through Internet usage: A study of French 11–15 year-olds - International Journal of Consumer Studies - 2008