This inspiring book introduces marketing and luxury professionals to the concept of the digital luxury experience and the art of designing a satisfying, emotional, and profitable luxury experience in the phygital era. Specifically, the aim of this book is to conceptualize what a digital luxury experience is, how it differs from offline luxury experiences, what are its typologies, how is it designed, and what its digital devices and drivers are.

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Taking a step beyond traditionally investigated brand experiences, Digital Luxury explores novel approaches to examine digital luxury experiences and investigates how technologies and other devices can enhance or inhabit the luxury businesses in a new experiential and phygital realm.

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This book enriched by various cases from different luxury sectors (e.g., Sonos, Rolex, Kenzo, Fendi, Chanel, Dior, Hublot, Louis Vuitton, Montblanc etc.) as well as from the digital sphere (e.g., Google, Apple, Amazon, WeChat, etc.) is a practical and field-based guide to designing unique and memorable digital luxury experiences that create strong competitive advantage. Written for professionals in the luxury sector including CEOs, brand managers, marketing and communication professional, digital business as well as marketing professors, students, and people eager to learn more about how to use creative and immersive technologies to design enjoyable and profitable offline and online luxury experiences.