Dr. Batat serves as an invited editor for special issues on various topics published in top-tier scientific journals. Her recent special issue on COVID-19 has been included by the World Health Organization in the WHO publication list.
Special Issue Editor of Journal of Marketing Management
This special issue examines the effects of social and physical distancing during the COVID-19 pandemic by applying a marketing perspective to understand how an extreme and unexpected situation is transforming both consumer behaviors and business practices.
Special Issue Editor of Journal of Strategic Marketing
This special issue sets the foundations for the phygital ecosystem and contributes to marketing theories conceptualizing how new technologies are shaping the customer experience in a new hybrid setting "phygital" connecting offline to online purchase behaviors.
Special Issue Editor of Journal of Macromarketing
The special issue "Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being" examines the relationship between luxury and ethical and responsible business practices for well-being from a comprehensive perspective.
Special Issue Editor of European Journal of Marketing
This special issue explores a design thinking Approach and its role in the design of healthy and pleasurable food experiences improving the food well-being of consumers and communities. This approach has the potential to foster impactful food educational programs and innovation.
Special Issue Editor of Employee Relations
This special issue questions how experiential theory can help managers and researchers improve the individual and social well-being of employees by designing employee-centric experiences within international workplaces.
Special Issue Editor of Qualitative Market Research
This special issue seeks to expand on the research conducted to date and examine the relationship between food pleasure and well-being through a broad lens focusing on experiential and hedonic food and drink consumption.
Special Issue Editor of Journal of Service Management
This special issue offers a new comprehensive extended reality technologies (ERT) framework. The framework serves as the basis for an all-inclusive view of ERT types to explore the different types of technology used to design phygital customer and service experiences.
Special Issue Editor of Consumption, Markets, and Cultures
The special issue questions the concept of luxury or luxuries. It takes less predominant and rather cross-disciplinary perspectives regarding the definition of the concept of luxury as a whole by adopting theoretical from sociology, anthropology, marketing, cultural studies, psychology, etc.
Special Issue Editor of International Journal of Contemporary Hospitality Management
This special issue attempts to improve our readership’s determination to our understanding of climate change and trends of sustainable consumption as well as developing innovative solutions to stimulate changes against climate change in the hospitality and tourism industry.
Special Issue Editor of Management & Avenir (in French)
Despite the increasing importance of luxury consumption, few studies have examined customer experience related to luxury products and services. This special issue focuses on luxury marketing and luxury consumer behaviors in a highly experiential and digital context.
Special Issue Editor of Market & Organizations
This special issue examines digital luxury experiences, which are different from their offline counterparts. The integration of digital in the luxury industry has challenged a number of fundamental premises of luxury brands, including exclusivity, status, authenticity and sensory experience..
