Digital + Physical = Phygital 

Most retailers aren't doing a great job at creating a unified, compelling brand experience across all their stores, apps, and websites. Phygital experience is the combination of physical and digital, and Dr. Wided Batat is an expert and the founder of the phygital ecosystem.

Ethnography of the Consumer Society (in French)

In this French podcast talk hosted by Swiss National Radio, Dr. Wided Batat analyzes the meanings consumers put behind their consumption and purchase practices, especially for youth generations such as Gen Z, who are disrupting the marketplace.

Positive Luxury  

 Dr. Batat coined the term "positive luxury." In this Mercedes-Benz podcast, she will explain what's the idea behind it. And how important is it for luxury brands to create digital luxury experiences today?

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From Big Data to Smart Data (in French)

In this talk, Dr. Wided Batat explains why companies must combine their big data (instant insights) with smart data (culturally embedded insights), a more immersive technique, to better understand consumers' paradoxical behaviors and consumption activities.