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Dr. Batat is a leading expert on how we can design human-centric business strategies and experiences that are meaningful, engaging, emotional, profitable, and enhance people’s well-being.

Batat Wided article

Academic Articles

Dr. Batat is a top-cited researcher in the business and marketing field. As a business ethnographer and the founder of the human-centric experience design mindset, she is a leading expert on how we can leverage the experiential 7E design tool to create experiences that enhance people's well-being.

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Wided batat article

Business Articles

As a scientpreneur, Dr. Batat is an authority on business experience whose research bridges the gap between industry and academia. She has implemented her scientific knowledge across various industries to help design human-centric experiences focused on customers, employees, or brands.

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